Facebook is the default platform due to its vast reach when trying to run social media campaigns.More than 2 billion customers worldwide are active on the platform, most of which can be targeted. Facebook is also full of features designed to optimize your ad campaigns. But you need to know them to reach their full potential. So keep the following strategies in mind to maximize your Campaign's revenue potential and generate ROI for your Facebook ad campaign. 1- Create backup Create different versions of your ad copy to make it easier to transfer your Campaign in half. Even if your team thinks your ad copy is perfect, you never know how your target audience will react. Think of it as a shotgun approach. When the pellets scatter, you are more likely to hit something. Ex, if you want to create a text ad with a compelling headline, write different versions of that headline in different tones and styles. Try writing long or short paragraphs. Also, try the text. You can use Facebook's dynamic creation feature. This function allows you to insert up to 5 titles, including images. As they say, the more bets you have, the more chances you have of winning. 2- Use Facebook Canvas for richer content Canvas is designed for mobile devices. This is important because more than 7 out of 10 people in the United States will use their mobile phones to access the internet by 2021. With this Facebook feature, you can tell a powerful story to promote your brand or product. The best part is that Canvas doesn't require a steep learning curve to copy interactive content hosted on Facebook. ALSO READ: Best social media marketing tips for Small business 3- Invest in Video Ads
As you might not know yet, video outperforms text ads and stills in terms of engagement. One of the disadvantages of video is its high cost. For example, you can spend up to $ 1,500 on semi-professional results. The Price doesn't include the script and the talent. Fortunately, technology makes it easy for small businesses to create content with their smartphones and proprietary editing software. Don't be disappointed if your first try doesn't pay off too much for your engagement. Think of it as a gathering of information. The following videos will target users who have promoted more than 10 seconds of ads. 4- Using Lead Ads The Lead Ads feature allows leads to connect directly with advertisers by simplifying the mobile registration process. Your target audience doesn't have to jump through hoops to sign up for offers, email subscriptions, newsletters, coupons, or events. You can also collect business information without logging out of your landing page or Facebook. Social media platforms claim that lead ads can cut costs by up to a quarter. 5- Post Engagement Ad Refers to the number of actions a subscriber takes on an ad. Actions include rating posts, clicking links, and reading content, sharing ads, and commenting on posts. The problem with some companies is the lack of tracking. They don't know what to do after getting engaged. As an outcome, they are unable to capitalize on the audience they already have and turn them into paying customers. 6- Facebook Targeting Ad targeting helps you find people who are interested in what you have to say. Facebook has done a great job of displaying your ads to people who may be interested in your business. However, you can further refine it to target potential customers and design Facebook ads specifically for them. For example, if your ad targets a large audience, your reach can be wide, but that doesn't necessarily mean you're making a sale. However, designing ads for American women will reduce your target audience to 150 million users. 7- Lookalike Audience Exploit Facebook has this useful feature to help you reach new goals similar to your existing customer base. The only reason they won't fund your business is that they might not even know you exist. Facebook identifies common and other characteristics of potential customers and sends them advertisements. 8- Make sure it is highly relevant and infrequent Frequency refers to the number of times your potential target audience sees an ad similar to yours. Ideally, the frequency should not exceed 3x to avoid saturation. Baseball has three rules of the game. Likewise, if your target audience doesn't take action after three times, you'll be less likely to take action after the fourth or fifth time. Meanwhile, Facebook has 110 scales to determine ad relevance. 9- Goals of the Campaign should align with your business goals When setting up Facebook Ads, you need to enter your marketing goals. Do you want to improve your brand awareness or generate leads? Do you want to get more engagement, traffic and increase sales? 10- Audience Insights This feature provides insights into your audience and makes them more understandable than before. There are two types of Facebook users: regular users who use social networks for some reason and users who are logged in to the site. With Insights, you can track your online behavior and track clicked links, videos you watch, and pages you like. You will have an idea of their way of life and even their position. The amount of information you can collect using this tool is critical to creating targeted ads with high conversion rates. These are some of the things that you can do when launching a social media marketing (SMM) campaign on Facebook. But if you don't have time to learn all this, you can always hire a professional to do it.
0 Comments
Leave a Reply. |
|